PR that

inspires

action

Today’s media and political environment is strident and divided. The result? Disengagement. An erosion of trust, understanding and respect. And a barrier to effective communication.

Noble PR leans on decades of newsroom and global PR agency experience to cut through noise and bias to deliver public relations campaigns that clarify, create meaning and provoke action.

Our approach is proven. Our client work has not only changed opinion, it has changed laws. It has protected reputation, moved markets and brought people, ideas and ventures together.

In times of opportunity, and times of crisis.

Approach

At Noble PR, our mission is helping people and organizations share the best of themselves, with clarity and impact. We work with clients to ensure communications are smart, targeted and powerful.

First, we listen. Then, we bring the right skills, experience and partners to the table to support our clients. From there, we leverage decades of experience in journalism, communications and the capital markets to plan and execute effective communications, media, issues management and investor campaigns.

Throughout, we prioritize simplicity over complexity. We emphasize transparency and partnership, and we respect deadlines. After all, we don’t like surprises either.

 
 
 

Services

  • Senior level communications planning and oversight, message development, and earned, paid, digital and social media strategy.

  • Print, radio, tv and their online properties remain powerful communications channels. We get our clients in front of media, and ensure they make the most of the opportunity.

  • We provide issues planning, crisis simulation tabletops and media training, and crisis support. Experience in bankruptcies, cyber security, food contamination, employee death and injury, and more.

  • Normal course investor communications, IPO and M&A support. In partnership with B2i we create compelling investor brands, stories and messaging, along with investor decks and websites.

  • No time to write that column, op-ed or blog? We’ll pick up your pen, capture your voice and engage your audiences.

  • We help leaders create, share and amplify their point of view, through channels that best reach target audiences. Not just for CEOs anymore. Board, C-suite, academic and internal thought leaders are also in demand.

Noble PR works with trusted senior advisors such as B2i for investor brand and creative and Jamal Communications for issues and crisis management.

 
 

Meet Ian

Principal and Chief Strategist

Ian is a senior communications consultant with deep expertise in media relations, issues management, financial communications and brand. He has worked in progressively senior roles in newsrooms, at Canada’s premier crisis and PR shops, and in the capital markets.

Most recently, as VP at Edelman Canada, he led the media relations and financial communication practices for Edelman Vancouver. There, he created and led integrated PR and investor communications campaigns for private and public-sector organizations, in Canada and across borders.

He was a senior member of the firm’s Canadian crisis response team, working on mandates such as bankruptcies, mine closures and injury. In these and other roles, Ian advised C-suite executives and was a trusted consultant for in-house communications and marketing teams.

His journalism career includes work with newspapers in BC and Japan, and as editor of Business in Vancouver. He is a Canadian Securities Course and journalism school graduate, and holds a BA in political studies.

Endorsements

  • “Some consultants help you with overflow. Ian adds strategic value. Ian’s contribution is always spot on, whether it is crisis management, financial communications or media relations…I would not hesitate to retain Ian’s strategic counsel again.”

    Trish Moran
    VP Investor Relations & Corporate Communications
    Teranga Gold

  • “Ian starts every engagement with a keen ability to listen and to ask the exact right questions to move forward in a fully aligned partnership…provides timely and effective counsel…ability to navigate more nuanced situations…strongly recommend Ian’s advice and services.”

    Susan L MacLaurin
    Chief Communications Officer
    QuadReal

  • “Ian excels at strategic corporate communications including crisis and issues management, media strategy and media training…calm under pressure, detail oriented and delivers results…wonderful to work with…highly recommend Ian for strategic communications.”

    Bridgitte Anderson
    President & CEO
    Greater Vancouver Board of Trade

  • “I worked with Ian on large local and international projects that ultimately had major impacts on policies at the highest level, including cannabis legalization…he brings an expert eye to communication that is unrivalled among all I’ve worked with. Of communications consultants I’ve worked with, I rank Ian at the top of people I’d work with again.”

    Dr. Evan Wood MD, PhD, FASAM, FRCPC
    Professor of Medicine & Canada Research Chair, University of British Columbia
    Chief Medical Officer, Numinus

  • “I worked with Ian on several major public relations initiatives, including…a full organizational rebrand and managing a critical media issue with excellent outcomes…highly recommend Ian for high-quality media relations/training, issues management, or strategic comms support.”

    Quinn Newcomb
    Vice President, Corporate Development
    Genome BC

  • “As a former journalist, Ian helps prepare executives for the most difficult of interviews and offers valuable insight on how to communicate clearly and authentically with multiple stakeholders…always professional, trustworthy and the epitome of grace under pressure.”

    Pamela Smith
    National Director, Corporate Communications
    Colliers Canada

  • “Ian is well-known for his warm personality and ability to see around corners…has a reputation for crafting effective campaigns, narratives and programs for his clients…highly recommended.”

    Julia Cameron
    VP, Communications & Corporate Affairs
    Pure Sunfarms

  • “Strong work ethic…thoughtful and constructive counsel…detail-oriented and a strong critical thinker who sees the big picture…consistently delivers effective campaigns for a diverse client base while always considering and protecting client reputation…highly recommend him.”

    Patti Schom-Moffatt
    Principal and Chief Strategist
    PSM Ventures Inc

Select Work

  • BC Centre for Excellence in HIV/AIDS: Global HIV Prevention

    Led communications and media strategy to position Dr. Julio Montaner as a global leader in the fight against HIV/AIDS, drive worldwide adoption of the Centre’s highly active antiretroviral therapy and Treatment as Prevention strategy, and highlight the science behind supervised consumption sites to reduce disease and stigma for at-risk populations. Coverage included the New York Times, Wall Street Journal and The Economist.

  • Stop the Violence BC: National Cannabis Legalization

    Led communications strategy and oversaw implementation of multi-year campaign to legalize cannabis in Canada by engaging local, provincial, national and global business, academic and political leaders to highlight the harms of cannabis prohibition and the personal and societal benefits of legalization. Strong, ongoing coverage in major media across Canada supported the eventual legalization of cannabis.

  • Vancouver International Airport: Master Plan Public Engagement

    Led ideation and strategy, integrated communications and media relations for the Vancouver International Airport’s Futurist Campaign, to generate interest in and comment related to the airport’s 2037 Master Plan. Campaign resulted in widespread media coverage, strong website traffic and online comment, and the need to add additional in-person workshops and facilitated sessions.

  • Prospera Credit Union: Canada’s Largest Credit Union Merger

    Led integrated communications campaign, strategy, messaging and executive training to support the largest merger in Canadian credit union history. The earned, creative, digital, social and paid campaign resulted in strong member support for merger at Prospera Credit Union and Westminster Savings.

  • Teranga Gold: IR Support for TSX Top 30 Firm

    Investor communications including strategy, messaging, investor decks, conference call scripts, media releases, CSR and issues management counsel for a TSX top-30 company. Strategy and content support for key milestones including Barrick project acquisition, feasibility studies and company sale to Endeavour Mining.

  • Platinum Group Metals: Communications Support

    Investor communications, media relations and crisis preparedness, and issues management related to mine closure in South Africa. In partnership with Shafiq Jamal of Jamal Communications, led issues management, crisis plan development and crisis tabletop simulations for company operations in Canada and South Africa.

Let’s talk

For more information, please contact Ian Noble at ian@noblepr.ca or 604.561.3675, or fill out the form provided. We look forward to speaking with you. Coffee is on us.

 

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